This
1949 outfit from Snap-It was offered in most unusual packaging. The
outer sleeve protected the inner cardboard sleigh-shaped holder for
the lights. The instructions suggested that the sleigh could be used
as a table centerpiece, used either lit up or filled with nuts and
candies. |
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These
plastic bubbling light holders were first sold by Royal Electric in
1949. After a fire destroyed their Christmas lighting factory in
1955, the molds were sold to NOMA, who continued to sell them in
various forms through the mid 1960s. |
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1949 |
NOMA |
This candle light
outfit used plastic flames and was lit from within. The flames
usually disintegrate over time, and therefore it is quite hard for
the collector to find units complete with the flame today. |
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1949 |
NOMA |
Although this item
appeared in the 1949 NOMA catalog, this collector believes that it
is doubtful that any were ever produced. The round base part of
these lights were also used for NOMA's Snap-On type bubbling lights,
which would snap over either a C-6 or C-7 type Christmas lamp. The
pictures shown here are from an original 1949 NOMA catalog. |
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1949 was a pivotal year for
NOMA. Shortly after their success with the Bubble Lites, other companies
almost immediately issued their own versions of the popular lights. Some
companies, like Paramount, circumvented the patents by using oil in their
tubes while others blatantly challenged the patent by using the same
methylene chloride that NOMA used. When the issue finally reached the
courts, NOMA lost and the market was suddenly wide open for all. Sticking
with their original success, NOMA reissued the famous "biscuit" style
lights, in the slightly modernized box as pictured below, left. The little
girl staring in wonderment at the bubbling light had changed her dress
from a early 40s style blue outfit with stripes to a much more timely
solid green dress. Her eyes had also mysteriously changed color from blue
to green to match her new outfit.
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1949 NOMA outfit with UL statement |
Inside the box |
Close-up of UL statement |
1949 NOMA Bubble Lites which have fire retardant chemical damage |
1949 NOMA trade magazine advertisement about inclusion of fire
retardant chemical |
To add to NOMA's troubles, one
of their sets of bubble lights was accused of starting a fire, which
tragically involved a fatality. NOMA and most other bubble light
manufacturers immediately added a fire retardant chemical to their
plastic. NOMA outfits that include this chemical are clearly and boldly
marked with the UL approval information on the front cover of the box (see
picture above, third from left). The chemical caused the premature
breakdown of the plastic in the lights, making them useless within a few
years. Lights showing this disintegration are shrunken and severely
distorted (fourth picture from left), and are often found with a whitish
coating that is often erroneously attributed to spray snow or heat damage.
The lights illustrated above show the damage that was caused by the flame
retardant. Note that since these lights are from 1949 and later, they do
not contain the glass slug. After a few years, it was determined that the
NOMA bubble light set was not the cause of the fire, and the chemical was
no longer used in the manufacture of the lights. The picture to the far
right is of an ad NOMA strategically placed in the 1949 edition of the
Fire Engineering Magazine, explaining the use of the new chemical.
Another victim of the
chemically-impregnated plastic, NOMA Sno-Flake Gems were sold in
1949-1951. Few examples of the lights themselves survive. Those that do will likely be showing signs of deterioration
from the fire retardant additive.
1950
Although from apparently different companies, both of the sets
pictured here are NOMA products. These bubbling lights are almost
identical to NOMA's regular issues, except that the patent numbers
are not molded into the base halves, the light bulbs are not always
a GE product, and the bubbling tubes are 1/8 to 1/4 of an inch
shorter. These lesser quality bubblers were sold for about
two-thirds of the cost of NOMA-branded outfits. |
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