The
Eveready
Company
Story,
page two

The 1899 catalog shown here included almost 20 pages of electrical novelties, including the Flash Light, electric scarf pins, various reading lamps and night lights, electric bedside candles, gas lamp lighters and a clover leaf bicycle lamp.

Hubert's company grew dramatically in the following years. By 1904, his American Electrical Novelty Company joined with the American Miniature and Decorative Lamp Company in setting up a lavish booth at the 1904 St. Louis World's Fair. There, along with most of his electrical novelties proudly displayed, Hubert's glassblower publicly demonstrated the art of making carbon filament miniature electric flashlight bulbs.

In 1906, Hubert's company put out their first Christmas catalog, suggesting many of his products that were suitable as Christmas gifts. No mention of electric Christmas lights appeared in the catalog.

In this same year, the National Carbon Company, Ever Ready's supplier of materials for their dry cell batteries and some miniature lamp components, bought one half interest in the American Electrical Novelty and Manufacturing Company for the princely sum of $200,000.00. Conrad Hubert remained president of the company, whose name was officially changed to The American Ever Ready Company. In addition to the company name change, the trade name "Ever Ready" became "Eveready," the name so well known to this day.

In the new company's 1907 catalog, there was still no listing for Christmas lights. However, the catalog did list an interesting new tungsten filament light bulb designed for flashlights, called the OSRAM bulb.  The name OSRAM was derived from the combination of two words: Osmium and Wolfram. Most believe these two words were used in the trade name because of the facts that the new filaments in the lamps were made of a combination of OSmium and tungsten, which comes from the ore WolfRAM.

These early OSRAM lamps were stamped "Eveready" into the brass sockets, along with a patent date of November 8, 1904. (The collector is cautioned to remember that this patent refers to the base of the lamp itself, and is not a reliable indicator of the age of the lamp.) Interestingly, the lamps had their exhaust tips placed on the side of the lamps rather than on the tips. This was done to improve the optics of the lamp, which, when installed in flashlights, needed a clear, round tip for better light distribution and optical performance.

General Electric patented the technology that allowed for the smooth globe lamps around 1908, and in this year, began making lamps for the American Ever Ready Company. These lamps were also stamped with the Eveready trademarked name and the 1904 patent date as mentioned above. In 1909, the patent date was dropped, and the lamps were marked only "Eveready". After 1910, the lamps were marked "Eveready Mazda," reflecting GE's new trademarked name Mazda, referring to high-quality tungsten filament light bulbs. (See also The Mazda Lamp Story on this web site). 

In 1912, Eveready began the use of their still famous trademark, the Eveready name spelled in ascending and descending letters. It is also the first year that the company offered a Christmas lighting outfit, marketed in a shoebox style container:

Outside of box	Close-up of label, showing newly designed Eveready trademark	Inside of box, showing lighting outfit including festoon made by General Electric.

Eveready Christmas Tree Outfit catalog, 1912	Simple 4 page brochure, designed for reseller's name to be imprinted on the cover, 1914

1914 was a another pivotal year for The American Eveready Company. In this year, The National Carbon Company bought the remaining half of the Eveready company for two million dollars, making it now a division of the parent company. this new division was renamed The American Eveready Works of the National Carbon Company. Conrad Hubert was now a very wealthy man, and vice president of the company he once owned.

A National Carbon Company stock certificate, dated  August 10, 1899, and issued to Mrs. Ella D. Bartlett. The certificate is good for 50 shares of Preferred Capital stock. Mrs. Bartlett sold the shares on March 25, 1914, the same year that the company purchased the remaining half of American Ever Ready.

This set is a scarce outfit from the American Ever Ready Works of the National Carbon Company. Due to the name on the box, it can be dated to the years after 1914 and before 1920. Another dating clue is the round tungsten exhaust tipped lamps made during the years of 1916-1919. Using these clues, and making the fairly safe assumption that the lamps are original to the set, the outfit can now easily be pinned down to a manufacture date between 1916 and 1919. Rarely does the collector have the opportunity to pin down a date so closely.  Inside the box, one can see the screw plug power tap, a green ceramic junction box, the two green ceramic festoons of eight lamps each, and the round, exhaust tipped tungsten filament lamps.  A close up view of one of the lamps in the set shows that the glass is heavily lacquered in red, which has held up surprisingly well, considering that it is at least 86 years old.

In 1919, American Ever Ready Works inserted a small catalog into their larger, main line catalog, featuring a large assortment of colorful figural lamps. While it is unknown if Ever Ready actually manufactured the lamps, they appear identical to those commonly imported from Austria and Germany. It is this collector's opinion that the lamps are indeed imported, rather than an American product.

Catalog of American Ever Ready Works Decorative Lamps, July 1, 1919. The catalog is of series-type Christmas and all-occasion lamps, for use on circuits of 100-120 volts. All lamps are miniature base models. Research is ongoing as to the true origin of lamps like these.

The year 1920 saw the end of the American Ever Ready works division of the National Carbon Company.  Flashlights and other electrical novelties were no longer the main product of the company, as their true focus had become the manufacture of batteries. The Ever Ready division was folded into the National Carbon Company, and the manufacture of most of the company's line of novelty lights, including Christmas lights, ceased.

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