1930-1940 page 5

Date	Manufacturer	Notes	Outside of Box	Inside of Box
ca 1937	NOMA	Here is a unique outfit from NOMA, called their Miro-Star set. The cardboard stars have individually set mirrors on each of the star rays, giving a brilliant and beautiful effect on the tree. This is a very hard to find outfit, which has kindly been shared with us from the collection of Chris Cuff.
ca 1937	NOMA	From the collection of Ken Noto, these NOMA plastic bells are similar in shape to the other NOMA products pictured below, but are undecorated. The back of the box specifies that the bells may be used either facing up or down on the tree.
ca 1937	Paramount	Plastic light shades became popular towards the end of the 1930s. They were sold separately like this set or complete with a light string as shown below. The end of the box is pictured above.
ca 1939	NOMA	Plastic bell sets like these were offered by various companies in the late 1930s.
ca 1936	NOMA	Licensed sets were popular, and along with this Mickey Mouse set, Popeye (below), Scrappy and the Katzenjammer Kids were offered as well.
ca 1937	NOMA	Another outfit from NOMA featuring a Walt Disney theme, this set is from their Silly Symphonies cartoon series and features popular characters from that series. This outfit has been kindly shared with us by Kyle Sund, and is from his large collection.
ca 1937	Reliance	This particular Popeye outfit was offered by Reliance, but an identical outfit was sold by The Leo Pollack Company as well.
ca 1939	Paramount	Paramount offered this "Scrappy" licensed outfit, based on the popular cartoon characters.
ca 1939	NOMA	Generic sets were also available. This one has pictures of popular fairy tales on the bells.
ca 1940	Glolite	Glolite was a division of NOMA, and offered similar sets to those shown above that were of lesser quality.
ca 1940	NOMA	Just before World War II put an end to light sales for a while, "expanded" sets like this were just becoming popular.
ca 1940	Glolite	Here is a Glolite "expanded" set-made by NOMA to sell cheaply.
ca 1939	Superior	This set is a typical representation of a late 1930s outfit-except for the most unusual cloth cord, seen in close-up here. The covering consists of four colors woven together, and was a short lived effort of several manufacturers to make wire that blended in with both natural and artificial trees. From the collection of Chris Cuff.
ca1939	Amico	This set was offered for a short time by Amico, soon to become subsidiary of the huge NOMA Electric Corporation. The lamps in this set were sold under the name of Permalite, and were imitations of the GE and Westinghouse Mazda fluted cones. The lamps are marked "Permalite", "14V" and "Japan" on them, and were offered in both solid and two tone color variations. the lamps were shunt type, allowing the entire outfit to continue burning despite the failure of one or more lamps. Few of these sets exist today, indicating a short manufacturing time.
ca 1940	Amico	Another rare Amico/Permalite offering, this time with geometric shaped shunt type lamps. the Amico company was bought out by NOMA Electric during the war in 1942 or 1943. NOMA continued to use the Amico name for outfits that included imported lamps.


1936	1937	1946
Each opening like a book, here are the three most commonly found 1930-1940 boxes from NOMA. Both of the major forms of lighting strings-- C-6 miniature base series wired and indoor C-7 candelabra base parallel wired were offered in these containers. As will be discussed in the next category (1940-1950), NOMA continued to offer the 1936 box for many years. The copyright dates, often missed by collectors, are located on the spine of each box, in very small print.


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