Morris proudly employed family members in his business, and, along with his brother, many cousins and other family members immigrating to the United States were given good, solid starts through employment within his Company. One family member, writing of her father's sister and her immigration to the US from Lithuania, described Morris as a "very well to do relative who manufactured electrical devices like Christmas tree lights." The woman was most appreciative of the kind help that Morris extended to family. She went on to say that Morris was "very successful", and "wore black silk suits, and had an almost Chinese cast of features..." The sister's son, Louis Gordon, was quite involved in the day-to-day operation of the Propp company.

In the early 1920s, many small companies sought to capitalize on Morris Propp's successes and the public's increasing interest in electric Christmas lights, and there were many offerings of these sets, most of them quite similar to each other. Here are some 1921 advertisements from just a few of the competing companies:

1920 Deal Electric	1921 Liberty	1921 Owl Flashlight	1921 C.D. Wood

As you can see from the ads, most of the companies had their own forms of "interconnecting" devices, which allowed multiple strings of lights to be connected together. And again, the Propp outfits were always "approved by the Underwriters," while some of the sets from the competition were not. Below are a few more advertisements used by the M. Propp Company:

1922 store sign	1923 giveaway ink blotter	1927 Propp catalog

In 1925, many of the smaller decorative lighting companies formed a trade association they called NOMA. The name stood for the National Outfit Manufacturer's Association, and the association members were hopeful that in joining together, they could pool advertising resources and purchasing power, thereby proving to be an effective competitor to Morris and his Company, as well as other Christmas lighting manufacturers.

The years 1925 and 1926 were quite  successful ones for the NOMA consortium. In 1926, the members voted to form a single operating concern: The NOMA Electric Corporation. In 1927, The Corporation first sold stock on the open market. Below is pictured a lighting outfit from their first year of operation as that new company:
 

1927 NOMA Outfit outside	1927 NOMA Outfit inside

Although NOMA Electric was now technically a bigger operation than was the M. Propp Company, the Propp name was still forefront in the public's mind when it came to quality electric Christmas lighting outfits. The NOMA brand was now only two years old, and during their first years of operation the company was selling out of the stock of the smaller businesses that were involved in its formation. In 1927, NOMA first sold products under their own name.

The large building colorized in this picture housed the Propp offices on Broadway in New York City.
Circa 1937, by the time the photo was taken, the Propp Company had long ago merged with NOMA,  and the building
was being used by that company. Note the NOMA sign at the top of the structure.

Starting in this same year, Morris again showed his shrewd business savvy by quietly buying large amounts of NOMA stock on the open market. His brother Louis did the same, and they continued to operate their company, increasing their advertising and holding their own against NOMA Electric. But as time progressed, it became obvious that the bigger company would soon be able to sell their light sets at a lower cost than could the Propp brothers. In 1928, Morris and Louis Propp agreed to merge with NOMA Electric, virtually assuring the success of both companies. NOMA Electric had the buying power and advertising resources, and Morris Prop had the uncanny ability for making incredibly smart business decisions. The brothers received a huge block of NOMA stock in the merger, and combined with their previous holdings, now owned controlling interest in the company that was originally competing against them. Morris Propp became the President of NOMA Electric in 1929, and held that position until his death.

Morris Propp was not only a most effective businessman, but was a devout Jew and philanthropist as well. Besides helping many of his family members as they immigrated to America for a more promising life, he established the Propp Foundation "to aid and assist charitable and religious corporations, and religious schools and institutions that aid and support the sick and the poor." The foundation also supported scholarships and aid to students and universities.

Both Morris and Louis Propp were well respected by their family and by the community. It has been written that Morris "enjoyed the highest reputation for character and integrity" and of his brother, Louis, that "he spent a lifetime showing concern for and making unselfish contributions to his fellow man..."

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