THE NOMA STORY
PAGE 5

ALL OF THESE OUTFITS ARE FROM NOMA, TOO!

Throughout the 38 years that NOMA Electric Corporation and NOMA Lites, Incorporated manufactured Christmas lighting sets, many were produced that are quite hard to identify as NOMA products. The unbranded "generic" outfits always have less expensive imported lamps, and may or may not have NOMA branded lighting cords included with them. One of the ways that I have been able to actually identify these sets over the years is through catalog listings in publications from large companies such as Sears, Roebuck and Company, Montgomery Wards, and Butler Brothers, to name just a few. These catalogs picture the generic outfits, but are sure to point out that the sets were actually made by NOMA, and therefore of high quality and an outstanding value. Pictured on this page are the non-branded outfits that I know through catalog listings to be NOMA products. Along with the picture, I have provided the catalog source as well. These are just some of the many NOMA products that are out there.  I suspect that as my research continues, I'll be adding to this page as more sets are identified as NOMA products.

A NOTE OF CAUTION: Many of these generic sets are packaged in box styles that were used by several different manufacturers. The collector must avoid the urge to say that all light sets using the same box art  are from the same manufacturer. Only the sets pictured on this page are known to be NOMA products. There are similar outfits out there, in boxes identical to the ones pictured here but with different brand names, that are definitely not NOMA products.

OUTFIT NAME	CATALOG REFERENCE	APPROXIMATE YEARS OF PRODUCTION	SET CONFIGURATIONS OFFERED	BOX PICTURE
Starlight	Butler Brothers	1927-1930	C-6 series only
Real Lite	Butler Brothers	1927-1938	C-6 series and C-9 multiple
Real lite	Butler Brothers	1930-1941	C-6 series and C-9 multiple
Propp	Butler Brothers and Sears	1928-1935	C-6 series and C-9 multiple
No Name	Butler Brothers and Tillman Hardware	1929-1935	C-6 series (This box is from the collection of Chris Cuff)
Novolite	Butler Brothers	1930-1941	C-6 series and C-9 multiple
Crest-O-Lite	J.C. Penney's	1929-1935	C-6 series and c-9 multiple
NO Name Specified	Butler Brothers	1930-1938	C-6 series and C-9 multiple (NOTE: A NOMA product ONLY when no name is specified on the box.)
GloLite	Sears	1936-1950 (minus War years 1941-1945)	C-6 series and C-9 multiple
The 15 Mazda	Sears, Wards	1940-1948 (minus War years 1941-1945)	c-7 multiple
Stay-Brite	Butler Brothers	1940-1942	C-6 series, C-7 and C-9 multiple, C-6 shunt type series
Gay Lights	Butler Brothers	1940-1952 (minus War years 1941-1945)	C-6 series, C-7 and C-9 multiple
Yule Glo	Sears	1940-1952 (minus War years 1941-1945)	C-6 series, C-7 and C-9 multiple
Amico	Sears, J.C. Penney	1952-1960	C-6 series, C-7 multiple
Amico	NOMA Catalog	1950-1963	C-6 series only
Yule Glo	NOMA Catalog	1950-1963	C-6 series only
Happi-Time	Sears	1950-1963	C-6 series, C-7 and C-9 multiple
Santa Lites	Sears	1958-1963	C-6 series, C-7 and C-9 multiple

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