As the
1950s faded into the 60s, more and more creative and exotic lighting
sets were offered to the American public. Shown on these pages are
typical examples of what was offered for sale, both common and
unusual...
Chris
Cuff shares this set with us from
his collection of Italian lights. This is an early example of the "new"
push-in type base, designed to overcome the disadvantage of the
miniature screw-in type lamps always working their way loose in the
sockets. The box boldly states not to twist the lamps, as doing so
would shatter the lamps. The set is from the early 1960s. |

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Here is a General Electric Merry Midget
35 loop style light set. This early midget light set used the two pin
bulb base and had green Berry-Beads on the sockets. Made in Taiwan,
this set dates to the mid 1960s, and was very well made. The photo has
been kindly shared with us from by J. S. Pilliteri of New Jersey. The
set is from his collection. |

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The Westinghouse company came out with
these marbleized lamps in the very late 1960s, and continued to sell
them for a few years in the 70s. Quite hard to find today, they were
not popular sellers, as when lit, they lose their marbleized look and
appear as ordinary C-7 lamps. |

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During the 1960s, Americans
began to light the outside of their homes with a vengeance. While large
outdoor sets like this one from Santalites had been available for
years, they did not really sell well until this decade. |

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This set from Pennant is
another typical example of the popular large outdoor lighting sets that
were huge sellers during the 1960s. |
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Sears, Roebuck and Company sold lighting
sets under their Happi Time brand for years. This typical C-7 light set
was actually made for Sears by the NOMA Company until that company went
bankrupt in the mid 1960s. |

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This C-7 lighting outfit was distributed
by the World Wide Company, the successor to NOMA after that company's
bankruptcy in 1965. For a short time, light sets were sold under the
name "NOMA World Wide," but the NOMA name was soon dropped. |

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