Noel-Lite, Beacon Electric (Paramount)

[gary-g]

Here is a C-7 light box from Beacon Electric sold under the Noel-Lite name. What I found interesting is the mini catalog of sorts on the bottom of the box. If you look close at the items pictured you notice that the bubble light tree shows Paramount bubble lights. The stars in the lower right corner also appear to be Paramount as well as the plastic star light in the lower left. If you look at the bubble light to the right of the wreath in the upper right, it appears to be a Royal design. Since Beacon Electric eventually merged with Paramount and formed a new company it makes sense they would advertise Paramount product. I was surprised to see a Royal design product. However, after some more checking,apparently Beacon was also an importer. Maybe they bought bubble light shells of the Royal shape and sold then as their own? A neat box to look at.

[maria]

Love seeing the boxes! Thank you!